
If a web site is controlled by an administration system then when the web site gets updated the RSS feed can be updated too, automatically sending a discreet note of this change to all subscribed users.
RSS is a method for getting and sending news and information. You can subscribe to an RSS feed and have the latest news and information sent to your RSS reader program. The RSS reader program will alert you when there is new information for you to read.
Source: http://www.w3.org/WAI/highlights/about-rss.html
Several RSS feeds can be loaded into an RSS program. The RSS reader will alert the user when new content is available on any of the feeds. This can save time from having to check multiple sites regularly, to find that there is no new information available or that the new information is of no interest. When an RSS reader alerts you of new content, the choice of whether to visit the site is presented.
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