Web Design Consultancy
Best In Industry Solutions
Have you ever wondered how the giants of the web get to where they are without blinking an eye lid? For a reasonable budget you can achieve results in your industry and monitize your digital assets.
Small to medium sized enterprises with employee counts of 10, 20 or 50 employees can out perform big industry leading websites that you'd of thought would win hands down.
Your Questions Answered
A good website design agency shouldn’t leave it to you to ask all the questions. This checklist is the questions you should be asking that you don’t yet know are important. Trust us, they are.
What is the process of building your website?
Knowing the process helps if you have a vision as you will want to give input into the process at the right junctures - it really does multiply the effectiveness of the time you take to put into the end product. The more time you put in the more tailored your end product - but it’s better for it to be not after the project has finished! Simple enough, but if you don’t know what to do or when to do what you plan to do you will eventually become confused (if you’re not already!) - so here are the 10 stages we work towards in every project.
Offload everything that you want and know and then go back and forth with suggestions and recommendations.
The result of the brainstorming session, a system design is essentially a process of identifying the pieces of a puzzle you want to feature in your end product.
Now we know what your website will encompass, we must decipher the layout and functional elements of the web pages.
Now the specification is over, it’s time to implement what we have into a design. The engine begins to take shape.
This is essentially where you can request changes before development actually takes place.
The time has come! Your website design is approved and the functionality described and demonstrated must be put into action.
Usually for a grace period of a month, you can test the system and ensure everything is in order.
Your website goes live! Time to get some valuable feedback on your efforts!
A press release is done when your website goes live to give your SEO some credibility.
If you have no direct traffic from people who already have your web address then you may want to advertise.
What research do you carry out?
Competitor websites are the main source of information but also research from the broader industry can be beneficial also, especially if you are a trail blazer developing a seriously well designed and epic website. Knowing what works in the context of real world is invaluable as it can be replicated and amplified by optimised high-converting content.
What industries (if any) are prevalent?
There are various niches that can and are generally regarded as not-for-web because nobody is doing it. However, that doesn’t mean it won’t work or make you money. Setting a high bar that other competitors will invariably notice is key to ensuring longevity with your project. If you’re going to do it, do it well.
Are small or large websites the norm?
You will usually have a key website which deals with the majority of customers however smaller, more specific websites with super-quick funnels are quite common for converting customers from those niches you simply can’t put on the home page due to space or design considerations.
The world is your oyster. If you want to use WordPress with WooCommerce and LiveCanvas then it of course is down to your own personal choice. If you don’t have a preference (phew!) then a platform (usually our own) is chosen for you.
Do you understand my business?
We do! Or at least, we will try to understand how you operate - for the purpose of the website. The usual clientele is entrepreneurs, tradespeople and small to medium sized businesses of around 50 people.
How to identify my brand?
If you have a logo: that is your brand. From that, business cards, letterheads and compliment slips can be drawn up. What better way to release your new website than with custom-designed stationary! If you already have a fairly solid brand the best thing to have is examples of the designs look and feel.
Design vs. Conversions
High converting content is absolutely essential. Very well designed and extremely attractive high converting content is even better! So yes, nothing is impossible and design should not hold back from the customer having the very best experience while also dropping some money on your website.
Did you say Conversion Analytics?
Knowing what is working will help identify what to spend time on. Writing 30 blog posts about a topic that isn’t converting might attract 2-3% of your visitors but usually your time will be better spent on those areas of website what are making you money. All of this information will be available to you and is part of the process - so no hidden charges.
Tell me more about your UX.
UX is simply the process the user takes navigating your user interface. A collaborative number of interfaces is often called a funnel. All content made is open to custom UX design and development work. Here is where your outlay really starts to start to pinch a little. Each UX can take up to 2-4 weeks.
Do you produce apps?
Yes. If you want your product to be a mobile (or tablet) app this is quite common.
Are design trends upheld?
Yes! Keeping in line with certain trends such as having a light and dark interface really helps a user feel at home. Maintenance to keep things up-to-date is often the best practice here.
SEO: I need results - and fast!
Phew! Because we have ample time and energy to talk to you about this. A training consultation is given during the brainstorming phase so that SEO principles and concepts can be applied throughout the project in the most optimum way.
Copywriting or high-converting copy.
So many times clients websites don’t work because put simply, they aren’t offering the most cutting edge deals. A static website requires you to think “what is relevant in every month of the year”. This isn’t how things work. You need relevant, up-to-date content and in order to do that you either need a drag-drop style website integration or more commonly a content management system.
Post-launch: is this the end?
By no means, no. Continuous SEO optimisation plus design revisions and keeping the internal software fresh with updates and of course, security (always a primary consideration) are responsibilities all website owners must accept. There are other additional services that can be taken advantage of too; Email Marketing, Google Adwords Management and Google Analytics Reporting. A rule-of-thumb to keep your website online you are looking at 10% of your initial outlay per year. So for a £6’000 website, £600 a year should be set aside for maintenance.
Legality: who owns what.
Essentially you own everything. You are not given the right to resell but you will get your website in its entirety on a dongle. This is just good practice because after all, you have paid for the website in good faith so you should receive the final source code on disk.
What proof-of-service can be offered?
Youds Media Limited has worked on client websites with a £40’000 total spend. If you want it badly enough, we can work out a solution together.
Long-serving happy clients?
All our customers have commented that their website has had results of some kind and the larger projects do confirm their money has been made back. That’s not just a gut feeling, that’s direct feedback from customers.
Will my accountant like you?
Of course! You will have a website (a tangible asset!) designed to make even big brands wonder what you’re up to and how you are doing it. That’s part of the magic. Keeping the website online and up-to-date requires continual development, optimisation and reporting which is something we do for clients. The usual guide-price amount per year on maintenance should be around 10% of the total project spend.
Get in touch today, call on 01200 422 533